AP parties embrace social media with gusto

If social media were the poll battleground, the Telugu Desam Party (TDP), the Jana Sena and the YSR Congress Party (YSRCP) would have proclaimed their victory by now with great fanfare.

However, their peers in Telangana, barring the Telangana Rashtra Samithi, are not quite agile on cyber space and lag behind in digital media campaign.

“The use of digital media has a platform for poll campaign has gone up significantly. Last time, it was the Bharatiya Janata Party that used it the most for reaching out to people. This time, almost all parties in all regions have taken to social media and websites to spread across their message,” said Suresh Reddy, Chairman and Managing Director of Ybrant Digital, a global digital marketing solutions company.