Android box, OTT Dish TV’s strategy to stay afloat

KOLKATA: DTH major Dish TV India is planning to launch android set top boxes in the next few weeks responding to the changing scenario in entertainment space, a top company official said.

In addition to this, the direct-to-home (DTH) operator is also betting big on its over-the-top (OTT) platform for online streaming and hopes to stay afloat in the upcoming competition which poses a threat to the company to retain its premium segment customers, the official said.

The DTH operator claimed it categorises 30-35 per cent of its 23 million customers as premium as they pay in excess of Rs 400 per month.