Analysis: What does the recent spurt in footfalls in multiplexes after slashing of ticket prices convey?

The unprecedented surge in ticket sales recorded by the cinema chains on the National Cinema Day have triggered discussions about the direct connection between “affordability” of the ticket prices and footfalls, resulting in higher collections at the box office.

As per early reports of box office collections of latest Hindi films, the slashing of ticket prices has contributed generously to the net collections as more than 6.5 million tickets were sold on Friday alone.