AMOLED smartphone sales to surpass 600 million units globally in 2020: Study

NEW DELHI: Smartphones with AMOLED panels will surpass 600 million units in sales globally by the end of 2020 with an yearly growth of 46%, Counterpoint Research said.

The growth will be coming from the diffusion of AMOLED into mid-tier price bands, driven by Chinese brands like Huawei, Vivo, Oppo, Realme, and Xiaomi, as they seek to differentiate their offerings.

“These innovations further drove the growth of AMOLED as the technology is best suited to leverage these trends thanks to superior image quality, reduced power consumption and flexible form factors, among other things. Hence, we believe that AMOLED-based smartphones will remain in demand with Chinese smartphone brands aggressively adopting them for their mid-tier portfolio. AMOLED panels are already a default choice in premium-tier smartphones,” said Tarun Pathak, associate director, Counterpoint.