Amitabh Bachchan’s Flipkart advert lands in soup with mobile retailers. Here’s why

An advertisement by e-commerce giant Flipkart featuring megastar Amitabh Bachchan has landed in controversy. Smartphone retailers have alleged that the ad misleads the audience into believing that online platforms are offering better deals this festive season, reported Economic Times.

In the Hindi advertisement, Bachchan can be heard saying that the kind of deals Flipkart is offering on mobiles this season, will not be available at retail stores.

The All India Mobile Retailers Association (AIMRA) has reacted to the promotional campaign and has written to all leading smartphone brands to highlight the matter.