Amid race to woo small traders, CAIT readies online portal for kiranas

The Confederation of All India Traders (CAIT) on Friday announced the launch of its portal for kiranas, saying it would begin operations in a month’s time.

Called bharatemarket.in, the announcement comes at a time when e-tailers Amazon and Flipkart and offline player Reliance Retail, which is running trials of its new commerce venture Reliance JioMart, are also wooing small traders.

Last week, JioMart began taking WhatsApp orders in Navi Mumbai, Thane, Kalyan, and Dombivli within days of Facebook, which owns WhatsApp, picking up a 9.99 per cent stake in Reliance-owned Jio.