Amid metaverse buzz, Apple likely to launch AR/MR headset in January 2023

Apple will release its augmented reality (AR)-mixed reality (MR) headset in January next year, as the buzz around metaverse gains steam.

According to Apple analyst Ming-Chi Kuo, the vast potential demand in the Chinese market and “Apple AR/MR, which will likely release in January 2023, will also favour the continued rapid growth of the headset sector”.

“Although Apple has repeatedly reiterated its focus on AR, I believe Apple AR/MR supporting video see-thru could also offer an excellent immersive experience,” Kuo predicted.

“Therefore, the launch of Apple AR/MR will further boost the demand for immersive gaming/multimedia entertainment,” he added.