Ambani’s JioCinema cuts subscription prices as India’s streaming war heats up

JioCinema, the streaming platform run by India’s Reliance Industries, on Thursday cut prices of its premium offering to as low as 29 rupees ($0.3480) a month, heating up competition for Netflix and Amazon Prime.

Reliance runs multiple TV channels and JioCinema streaming app through its media unit Viacom18 and has a sizeable hold over India’s $28-billion media and entertainment market.