Amazon’s Twitch enlisted by soccer league to stream esports games

Major League Soccer is partnering with Amazon.com Inc.’s streaming service Twitch in a deeper dive into the world of competitive video gaming.

The one-year partnership with Twitch will give the league’s esports events, starting with next month’s eMLS Cup, more prominent placement on the site, and allow MLS better access to data about fans, said Chris Schlosser, senior vice president of MLS Digital.

MLS launched its esports league, called eMLS, last year, featuring pro gamers clad in team uniforms competing using the FIFA soccer franchise from Electronic Arts Inc. In year two, the league seeks to broaden its appeal with traditional soccer fans and attract more fans from the video-game community.