Amazon’s TV sales hit double-digit growth amid premiumisation wave

E-commerce major Amazon says it has achieved double-digit growth in its television sales this year ahead of the upcoming festival season.

“We have grown significantly this year (in the television segment), across price bands and geographies. Our growth overall has been in high double digits,” Ranjit Babu, Director, Wireless and TV, Amazon India, told Business Standard. “This is a category that we are betting big on,” he added.

Amid a burgeoning wave of ‘premiumisation’ across electronic product categories like smartphones, personal computers and now televisions, Babu revealed that Amazon has been witnessing increasing demand for its premium television offerings.