Amazon’s Global Store spooked by e-commerce FDI policy; product count almost vanished

The revised FDI norms for e-commerce policy, introduced on February 1, had slammed the breaks not just on Amazon India’s marketplace arm Amazon Seller Services but also on its Global Store that allows Indian customers to shop for international products.

The number of Global Store’s products listed under Amazon India nosedived from 50 lakh on January 25 to just 40,000 by 3 PM on February 1, according to the data sourced from the US-based e-commerce intelligence firm Marketplace Pulse.

The number of products further plummeted to 10,000 on February 8 before hitting the lowest count of 6,000 products on February 22.