Amazon wins court backing for now against EU tech rules’ ad clause

Amazon has won court backing for now in its fight against EU tech rules that label it as a very large online platform (VLOP) required to provide researchers and authorities access to its ad repositories to see how ads are targeted.

The U.S. online retailer took its grievance to Europe’s second highest court, the Luxembourg-based General Court, in July after EU antitrust regulators in April designated it as a VLOP along with 18 other platforms and search engines.

It asked for an interim measure to suspend Digital Services Act (DSA) requirements on compiling and making public an advertisement repository, and on providing users with an option for each of its recommender systems which is not based on profiling, until the Court rules on its challenge against its label.