Amazon upgrades ‘Amazon Easy’ stores, integrates multiple services

Online retailer Amazon on Sunday launched an upgraded ‘Amazon Easy’ store format that integrates its multiple services through a single touchpoint.

The format would offer a touch-and-feel product experience through a physical product display, the company said in a statement.

Customers can also place an order on Amazon.in with guided assistance from the store staff and either pick up the order from the store or get it delivered at their doorstep, it said.

The store owners can now leverage Amazons last-mile delivery program ‘I Have Space’to deliver packages to customers in their area as well as facilitate pickups.