Amazon UK trains virtual assistant ‘Alexa’ to offer advice on periods

In a bid to encourage more families to have open conversations around menstruation, Amazon UK has trained its virtual assistant technology Alexa on how to give advice to manage periods, the e-commerce company said.

UK teenagers can now ask questions such as “Alexa, what is regular period pain?”, “Alexa, can periods affect my mental health?”, “Alexa, how do you use period pads?”, “Alexa, what is a typical age to start your period?”,”Alexa, what are reusable period products?”,”Alexa, where can I get free period products?”, “Alexa, are reusable period products cheaper?”