Amazon tops the charts in online delivery experience

Amazon India beat Flipkart on parameters such as delivery speed and consumer experience, according to a study. Amazon India had the best positive customer sentiment among all online marketplaces, including Flipkart, Snapdeal and Paytm Mall, with its premium delivery service Prime and same-day deliveries being preferred by users, according to the Redseer Shadowfax Logistics Index (RSLI), jointly developed by Redseer and logistics startup Shadowfax.

Although Amazon was the most preferred, Flipkart continued to clock the highest growth in terms of shipments in the September quarter, as deliveries picked up in tier-2 cities owing to higher demand from these geographies.