Amazon to widely launch ‘Buy with Prime’, says offering improved merchant sales

Amazon.com Inc will widely roll out a feature by end-January that allows online merchants outside its platform to use the e-commerce giant’s payment and delivery services, as it takes on rising competition from Canada’s Shopify Inc.

‘Buy With Prime’, which was launched as an invite-only offering in April, will be widely available to U.S.-based merchants by Jan. 31, the company said.