Amazon to sell shopping ads on Snapchat

Amazon.com will allow Snapchat users in the US to buy some products listed on the ecommerce company directly from the social media app, a spokesperson said on Monday, making it a deal similar to one recently inked with Facebook-owner Meta Platforms.

Customers will be able to shop directly from Amazon’s Snapchat ads and check out without leaving the social media app, the Seattle-based company said in an emailed statement.

Potential buyers would also be able to see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience, it added.