Amazon to now tell third-party sellers what buyers are looking for

After facing criticism for allegedly copying popular products and manipulating search results to boost its own brands, especially in India, Amazon has now announced a new tool that will help third-party sellers with detailed insights into what customers are searching for, clicking on, and buying, as well as sales history, pricing trends and more.

Amazon said it is testing the ‘Product Opportunity Explorer’ feature in a beta programme through the end of the year and will expand the tool to all sellers throughout 2022.

“Identifying and launching new products is key to retail success, but it can be costly and time consuming.