Amazon to hold Prime Day sale in India next month

E-commerce giant Amazon will hold its Prime Day sale in India on August 6-7 as it looks to revive sales and help sellers, many of whom have seen a significant impact on business on account of the Covid-19 pandemic.

“Now in its fourth year in India, Prime Day starts at midnight on Thursday, August 6 and will run for 48 hours, offering members two full days of the best in shopping, savings and blockbuster entertainment from the comfort and safety of their homes,” Amazon India said in a statement.

The sale is expected to help sellers on the e-commerce marketplace make up for sales lost during the coronavirus pandemic-induced lockdown, which began on March 25 and went on for over two months.