Amazon to hold Prime Day in June this year due to Olympics

NEW YORK : Amazon said Wednesday that it will hold its annual Prime Day over two days in June this year, the earliest it has ever held the sales event.

Typically, Amazon holds Prime Day in July. Amazon has said it was holding it earlier due to the Olympics, which starts next month and take people’s attention away. Last year, Amazon postponed Prime Day to October because of the pandemic and used the sales event to kickoff holiday shopping early.

This year, Prime Day will be held from June 21 to June 22 in 20 countries, including the US, the United Kingdom, Brazil, Italy and Japan.