Amazon testing TikTok-style feed on its app, AI firm says

NEW YORK: Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform.

The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users.

Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed, according to Watchful Technologies, an Israeli-based artificial-intelligence firm that analyzes apps and has tracked the feature.