Amazon says OTT players’ focus on original content to drive uptake of Fire TV stick; eyes partnerships

NEW DELHI: Amazon said that the growing focus on original content by regional and international over-the-top players will help grow the streaming device category and drive uptake of its Fire TV stick.

It is now actively looking at partnerships with various stakeholders including content players, telecom operators and TV makers to give a push uptake of Fire TV stick in the country, having sold over a million Fire TV Stick devices in India since April 2017.

“We are looking at those partnerships. We do have eyes on the market and some of the partnerships are in the pipeline,” Parag Gupta, Head – Product & Marketing, Amazon India told ET.