Amazon says B2B orders up 108% during festive week from year-ago; 50% came from Tier-II, III cities

Ease of Doing Business for MSMEs: Amazon’s business-to-business (B2B) marketplace Amazon Business on Thursday said over 1 million MSME buyers ‘participated’ during the first seven days of the month-long Great Indian Festival (GIF) sale that began with Prime Early Access on October 16. While the figure for the number of buying customers wasn’t disclosed, Amazon said that it was the largest ever for any Amazon Business event with a 61 per cent jump vis-à-vis GIF 2019. Among other details shared by Amazon in a statement included 142 per cent rise in new MSME accounts with Amazon Business during the sale – up 68 per cent from the year-ago period. Also, at 108 per cent from last year, the number of orders placed during the sale was highest ever for Amazon Business leading to “a massive 291 per cent higher sales compared to 2019.”