Amazon rolls out programme to list local shops as sellers

Online retailer Amazon on Thursday said it will invest Rs10 crore in ramping up a pilot program that saw the online seller already reach out to 5,000 local stores selling electronics, apparel, toys, furniture, grocery, home furnishings, to list on its platform as the company continues to expand its range of sellers and products.

Amazon already works with millions of sellers in India—those that are manufacturers, online-only sellers or even retailers who sell their products on its marketplace.

However, given how shopping patterns will alter after the Coronavirus outbreak, the retailer said it has ramped up the programme that will enable offline retailers, some with no prior experience of selling online, to list on its website.