Amazon pips Flipkart, is top online smartphone channel in India in Q2

With a 47 per cent share, Amazon beat Flipkart to become the top online smartphone channel in India for the first time in the second quarter of this year, Counterpoint Research said on Thursday.

While Flipkart’s share declined to 42 per cent in the quarter, the platform led the sub-Rs 10,000 price band with more than 50 per cent share in the overall online smartphone market, said the report.

Overall, online channels held a 43 per cent share in Q2 2020 in the India online smartphone market.

The increase in online channels share was due to a shift in consumer behaviour, who are now preferring contact-less shopping experience and practicing social distancing amid the pandemic.