Amazon Pay allows users to invest in digital gold

Amazon Pay, the financial services arm of e-commerce behemoth, Amazon India launched its digital gold investment feature, ‘Gold Vault’, for users.

It has partnered with SafeGold for this offering and will allow users to buy digital gold for as little as ₹5, the ecommerce major said on Thursday.

With this, Amazon Pay, now competes with other digital payment firms including, Paytm, PhonePe, Google Pay, MobiKwik, Axis Bank-owned Freecharge and the likes of others, which have also been ramping their digital gold offerings.