Amazon partners with Startup India to launch accelerator programme Propel

US online retail giant Amazon said it has partnered with Startup India to launch an accelerator programme – Propel – for early-stage Indian consumer brands focused on selling their products to customers in global markets.

Propel, which is part of Amazon’s Global Selling programme, will look to identify 10 early-stage consumer product startups in India, mentor them and help them build successful export businesses with insights and learnings from other brands that sell on Amazon.

Amazon has also partnered with Sequoia Capital India and Fireside Ventures to aid the startups in potentially raising capital from the VCs, while the top three startups in the programme will also have a chance to win a $50,000 equity free grant from the e-commerce giant.