Amazon now offers ad-supported free music streaming service to take on Spotify

Amazon.com Inc said on Monday it has introduced an ad-supported free version of its music streaming service Amazon Music, taking on rival Spotify Technology which has nearly 140 million users for its free version.

Amazon offers paid plans for its music service starting at $9.99 (roughly Rs 720) per month and it is also part of its prime bundle. The company launched a free version of its music service for Alexa users on Echo devices in September.