Amazon may end this Alexa feature on Android phones: What is it

E-commerce giant Amazon has forayed into the smartphone segment only once with the Amazon Fire Phone which was released in 2014. This smartphone was such a failure that the company decided to discontinue the product in a year. Following this, Amazon never had a smartphone platform to natively integrate its voice assistant, Alexa just like Apple’s Siri or Google Assistant. However, for the last few years, the company has worked with other Android device makers to incorporate the Alexa voice assistant. These phones are known as “Alexa Built-In” phones and enable users to interact with the voice assistant. This feature will reportedly see a new change starting in March 2023.

What are “Alexa Built-In” phones
Android phones that include the Alexa Built-In feature allow using voice commands to activate Alexa from anywhere in the phone. Users who own these devices can interact with the Alexa voice assistant using their voice commands from the phone’s lock screen and even when the Alexa app on the handset is not open.