Amazon likely testing TikTok-like feed on its app, says report

With an aim to generate more engagement on its platform, tech giant Amazon is likely testing a TikTok-like vertical photo and video feed in its app internally.

Per photos that Watchful, an AI product intelligence platform, provided to the Wall Street Journal, the feed, known currently as “Inspire”, will appear on the bottom navigation bar in the Amazon app, reports TechCrunch.

“We are constantly testing new features to help make customers’ lives a little easier,” an Amazon spokesperson was quoted as saying.

When users tap the diamond-shaped icon, they will see posts on the feed, which will include links to purchase any items featured in the post, the report said.