Amazon leads $20 mn funding round in children’s fashion brand Hopscotch

Children’s fashion brand Hopscotch said on Wednesday its parent company, Hit the Mark, has raised $20 million in a funding round led by Amazon.

The round also included participation from Eduardo Saverin, a co-founder of Facebook, and other existing investors that include Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures. Hopscotch said it will use the money to expand offerings and serve more customers.

“This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style,” said Rahul Anand, founder and CEO of Hopscotch.