Amazon launches unified grocery store ‘Amazon Fresh’: Key details

E-commerce major Amazon on Friday said it has completed the integration of its grocery stores Fresh and Pantry into a single unified store called ‘Amazon Fresh’. The new store, available across over 300 cities in India, continues to offer customers unbeatable savings, a wide selection of products, and fast and convenient delivery options in one single online destination, a statement said.
“In February this year, we announced the integration of the Pantry store into Fresh in select cities…Today, we’ve completed the integration of both stores into a single online store called Amazon Fresh across 300-plus cities in India. Customers will continue to enjoy super value savings, a wide selection of products, and convenient delivery options,” Amazon India Director (Category Management) Siddharth Nambiar said.
He added that customers will also get an upgraded shopping experience, with a dedicated app-in-app for grocery, and convenient features like personalised widgets and reminders.