Amazon launches Storyboxes to bring its sellers closer to customers

Amazon India launched Storyboxes on Monday to bring its 5.5 lakh sellers closer to its customers.

An India-first innovation, Amazon Storyboxes is a packaging initiative that aims at showcasing inspiring stories of its sellers to millions of people who shop on the Amazon.in marketplace. With every delivery, Amazon brings these stories, narrated by the sellers themselves to the customers’ doorstep, giving sellers an opportunity to interact with customers and share their success stories on Amazon.

More than 50 per cent of customers received the first set Amazon storyboxes when they shopped during the recent Great Indian Festival sale. Along with stories, the boxes also contain an asset in the form of the face of the seller illustrated using QR code elements, that can be scanned.