Amazon launches Spotlight North East storefront

Amazon has launched Spotlight North East storefront on its platform. The north-east region of India is popular for its unique GI products. The store will help showcase these local products to Amazon customers across the country.

Amazon users will be able to purchase products like Chakshesang shawls from Nagaland, Muga Silk from Assam, different types of weaves like the Moirang Phee from Manipur, varieties of teas and spices like the Mizo Chilli and more.

Spotlight North East programme was first announced by Amazon during the Sambhav event in April. The programme is designed to boost the local economy, create jobs and accelerate financial inclusion and empowerment of women across the region.