Amazon launches Rekindle to get more women into the workplace

Amazon India has launched a new program to bring more women back in to the workplace. Rekindle 2.0 as this initiative has been called, will be rolled out at its Bengaluru office, followed by other cities in India.

The company has over 62,000 employees in India, and diversity is an important thrust area for Amazon, said Deepti Varma, Director, HR – India and EMEA, Amazon. “Rekindle is aimed at women who have taken a break and need help coming back to work.

This will have a lot more flexibility and coaching for them,” she said. Prospective employees will start with working on projects or assignments which can be managed part-time to ease them into working in a full-time role. The company has selected specific jobs or roles across different functions to launch this program, said Varma.