Amazon is piloting “live verification” program through video conferencing for third-party sellers to prevent fraud

Amazon is piloting the use of video conferencing to vet third-party merchants who wish to sell goods from its platform according to media reports.

The tech giant has been piloting the use of video conferencing sinch February according to a Reuters report.

Amazon had begun its verification pilot program earlier this year and had included in-person appointments with prospective sellers. The program has now exclusively been switched to video-conferencing to follow social distancing guidelines in light of the coronavirus pandemic.

The video conferencing interview is an additional verification process apart from its other risk-screening processes. The program has been piloted with over 1,000 merchant applicants from China, the United States, United Kingdom and Japan, as per the report.