Amazon invested $1.2 billion, hired 15,000 people to tackle counterfeit, fraud

Online marketplace Amazon invested more than USD 1.2 billion and hired about 15,000 experts in 2023 to protect the brand, its sellers, and customers from fraud and counterfeit, according to the Amazon 2023 Brand Protection Report. Amazon said when a customer purchases from the store, they trust they will receive an authentic product, and when businesses choose to sell in the store, they trust Amazon to provide a great selling experience free from competition with bad actors.