Amazon integrates Pantry within Fresh to create a single online grocery store

Amazon’s grocery offerings Pantry and Fresh will now operate as a single service, the company said on Friday. To begin with, customers in Delhi, Ahmedabad, Bengaluru and Mysore will be able to avail the benefits of the integrated store. So far, Pantry and Fresh operated as separate stores within the broader marketplace.

The strategy is to offer consumers the convenience of Fresh’s swift delivery and Pantry’s better product deals at one go. Pantry fulfils non-perishable grocery orders while Fresh delivers perishables and other regular grocery items to users. “Customers love the 2-hour convenience of Fresh for daily grocery and unmatched Pantry savings when they shop for dry grocery. We are excited to integrate these services in a single online grocery store thus allowing customers to enjoy unmatched convenience and value,” said Siddharth Nambiar, director, category management at Amazon India.