Amazon India’s next bet to be more local stores, social commerce to onboard 500 million users

Bengaluru: The local arm of US ecommerce major Amazon, which completed nine years of operations in India, will increase its focus on local stores and social commerce to tap into the “next 500 million consumers” in India, Manish Tiwary, country manager, India consumer business, at Amazon India, said in an interaction with ET.

“There is a set of people that will require a local influencer to help them shop. If you see the first part of the journey, the metro penetration moved faster. In the social commerce piece — where an uncle or an aunt or a cousin living in your building actually helps you shop — we feel very good about how we can scale it up,” he said.