Amazon India to host ‘Great Indian Festival 2021′ from October 4, Flipkart’s Big Billion Days’ sale from October 7

NEW DELHI: Amazon India on Friday said it will kick off its festive season sale – The Great Indian Festival (GIF) – from October 4, which will see participation from lakhs of small sellers, including over 75,000 local shops.

“This year’s Great Indian Festival is a celebration of the resilience of local shops and small and medium sellers. We are humbled by their spirit and delighted with the opportunity to partner and enable their growth, especially in view of recent challenges owing to the pandemic,” Amazon India Vice President Manish Tiwary told reporters.