Amazon India terms Redseer’s report on festive season speculative

E-commerce player Amazon India on Thursday called the report of Redseer Strategic Consulting on festive season sale numbers as “speculative which lacks transparency”, while the consulting firm defended it as an independent research.

The Redseer report showed that the Flipkart Group, including Myntra, Shopsy etc, maintains its leadership position, while Softbank-backed Meesho pipped Amazon to become the second-largest contributor in order volume.

Amazon said that the first 12 days of the Amazon Great Indian Festival received the highest ever orders.

“We cannot comment on speculative reports without robust and transparent methodology especially as these have not been shared with us.