Amazon India sees strong festive sales growth in 2023

E-commerce major Amazon India on Tuesday said its 2023 festive sale is the best in its 13 years of operations in the country fuelled by a strong demand, a company official said. Online sales by the e-commerce industry during this festive season are expected to witness 18-20 per cent growth to reach Rs 90,000 crore, according to market research firm Redseer Strategy Consultants.

The first four days of this year’s festive season sales by e-tailers showed a 16 per cent year-on-year growth, reaching a gross merchandise value (GMV) of Rs 29,000 crore.