Amazon India launches STEP to empower 7 lakh sellers

NEW DELHI: E-commerce player Amazon has announced the launch of STEP, a performance-based benefit program which is designed to help sellers in accelerating their growth on Amazon.in. The company claims that STEP will help in simplifying the seller experience by offering customized and actionable recommendations which help sellers improve key customer experience metrics and in turn, their growth.
Amazon also said that by improving performance, sellers can unlock benefits across multiple levels like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ & more. These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management. STEP puts sellers in charge of their success on Amazon.in by helping them track their performance, benefits and growth in real-time through the STEP Dashboard on Seller Central.
Starting 1 December 2020, all sellers on Amazon.in will enjoy ‘Standard’ benefits up to 31 March 2021, and effective 1 April 2021 will be eligible for ‘Basic’, ‘Advanced’, ‘Premium’ and more based on their performance from 1 January to 31 March 2021.