Amazon India launches ‘STEP’ to accelerate growth of 7 lakh sellers

Amazon India on Monday launched ‘STEP’, a performance-based benefits programme to help the seven lakh sellers on its platform accelerate their growth.

With the launch of STEP, Amazon is introducing its revised fee structure that was earlier deferred to after Diwali. STEP simplifies the seller experience by providing customised and actionable recommendations which help sellers improve key customer experience metrics and in turn their growth, a statement said.

By improving performance, sellers can unlock benefits across multiple levels like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ and more.

These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management, the statement added. “Using customised and actionable recommendations, STEP enables sellers to improve key seller controllable metrics like cancellation rate, late dispatch rate, return rate, among others.