Amazon India launches seller-funding programme for small businesses

Amazon India on Friday announced the launch of its seller-funding programme–Amazon Wings–in partnership with Ketto, a crowd-funding platform.

Through this India first initiative, Amazon looks at enabling the small businesses and entrepreneurs who are sellers on its platform, raise funds for their business expansion, product development and innovation or community development.

Amazon India sellers can use Ketto’s platform for a subsidised fee of around 50 per cent to initiate fundraisers. The e-commerce giant has partnered with Ketto to launch a dedicated microsite to feature fundraisers initiated by sellers. Sellers can raise small ticket funds starting from as little as Rs 50,000 by means of crowd-funding through multiple individuals.