Amazon India customer base sees 2-fold jump during festival season sale

E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale.

Tier 2 and 3 cities accounted for 75 per cent of the total customer base of the e-commerce major during its ‘Great Indian Festival’ sale, an Amazon India spokesperson told PTI.

“75 per cent of the customers came from tier 2 and tier 3 cities. We saw 2 times more customers from Tier 2 and 3 cities compared to last year,” the spokesperson said.

The festive season sale of the company started from September 23 and will end before Diwali next month. The company gave 24 hours early access to Prime members.