Amazon India customer base from tier 2, 3 cities jumps 2-fold during festive season sale

E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale. Tier 2 and 3 cities accounted for 75 per cent of the total customer base of the e-commerce major during its ‘Great Indian Festival’ sale, an Amazon India spokesperson told PTI.

“75 per cent of the customers came from tier 2 and tier 3 cities. We saw 2 times more customers from Tier 2 and 3 cities compared to last year,” the spokesperson said.