Amazon India customer base from tier 2, 3 cities jumps 2-fold during festive sale

NEW DELHI: E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale.

Tier 2 and 3 cities accounted for 75 per cent of the total customer base of the e-commerce major during its ‘Great Indian Festival’ sale, an Amazon India spokesperson told PTI.