Amazon holds biggest Prime Day sale in India amid Covid-19 pandemic

Amazon India closed its 48-hour Prime Day sale with a 10-fold rise in business from the pre-pandemic level, sources said. Without divulging the amount of sales during the annual event, the Jeff Bezos-led e-commerce firm attributed the success to small and medium businesses (SMBs) who participated in large numbers as sellers on the online marketplace.

Around 91,000 small and medium businesses, artisans, weavers and women entrepreneurs across 5,900 pin codes achieved the highest ever day of sales during the Prime Day, the company said. Of these, more than 62,000 sellers were from non-metro and tier-2 and tier-3 cities.

While some 31,000 SMBs witnessed their highest sales, more than 4,000 such sellers registered sales of Rs 10 lakh or more each. In fact, 209 small and medium sellers became ‘crorepati’ during the 48-hour event that ended Friday night.

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