Amazon has competition: Flipkart to start free video streaming service

Walmart-owned e-commerce company Flipkart is launching a slew of technology-led initiatives to tap the next 200 million consumers online. These include introducing the Hindi version of the Flipkart app and ‘Flipkart Videos’, a curated range of movies, shows and entertainment series. It would also be showcasing specific products to customers based on their needs. These initiatives are expected to help Flipkart in its battle with rival company Amazon and competition from the yet to be launched e-commerce business of Reliance Industries.

“In the past 10 years, our vision and ethos have been to solve for ‘Real India’, create India specific tech solutions here (in the country). What we are rolling out when it comes to addressing the needs of the next 200 million users in our country, is taking forward those founding principles of access and affordability,” said Kalyan Krishnamurthy, CEO, Flipkart Group.